Life is made up of challenges that may or may not be overlooked, the meeting that mark, the enlightened choices at the crossroads, the experience that forges destiny. For a curious and eager mind to learn, each step encourages to move forward. The NovoWatch Group is the result of a journey that has followed the arabesques of the life and that seized his chance.

Forged by fifteen years of service with the most prestigious Swiss watch manufacturers, the CEO M. Lamrabet has succeeded the mad challenge of bringing together under the same roof all the actors needed to make a watch movement.

Starting from nothing, the NovoWatch adventure was born with the determination of four enthusiasts: a builder, a technician, a watchmaker and a decorator. Mastering all the steps involved in making a movement, these watchmakers have been able to bring turnkey solutions to their customers.

Today, the NovoWatch group has grown and the philosophy remains the same: design complete watchmaking solutions.

A new generation of watch manufacturer to follow without hesitation!








  • 2013: Creation of NovoWatch Le Locle, Switzerland.



  • 2014: Development of the 1st movement NovoWatch N502 in 3 months.



  • 2014: Design of an additional board (day counter, month moon phase, small second offset at six o'clock, quantiem, power reserve, complication on board, thickness 1,40 mm, diameter 29,7 mm) in 6 months.



  • 2015: Creation of NovoParts Sancey-le-Grand, France.



  • 2015: Opening of NovoWatch polishing workshop La Chaux-de-Fonds, Switzerland.















Those are the values at the heart of our group. We share these values with all our employees and these last guide our actions all the days, with our customers and our partners.